VIDEO PYRAMID ACTIVATION - ATE24

CONCEPT/EDIT/MAPPING/COLOUR

This large-scale installation for the Australian Tourism Exchange, designed to inform and engage international guests as they entered the event was one of the most challenging projects I’ve worked on. The creative concept, developed by Visit Victoria, featured a pyramid structure made up of 11 digital displays. My challenge was to present a wide range of tourism content across these screens without the overall experience feeling cluttered or overwhelming. After experimenting with multiple approaches, I developed a colour-coded system that grouped similar experiences together, allowing viewers to easily navigate the content visually. To execute this, I relied on a deep understanding of the organisation’s media library, alongside a highly structured process for sourcing and organizing footage. I then mapped the content across all screens as one cohesive large-format piece, ensuring everything worked seamlessly together rather than as separate displays.